1. Great advertising and souvenir.  It helps place your event and company brand top of mind each time the owner of this beach/sports towel or poncho uses your product.  These towels and ponchos are often used as giveaways for corporate events and birthday parties.  Attendees of these events appreciate receiving a giveaway that they can use instead of a branded item that they will discard as soon as they leave the event.  For a company branded item, the more times your prospect or client uses your branded giveaway, the higher the return on investment (ROI) on your marketing spend as it helps to promote your brand to your prospect/client and to others around them who view the product.  
2. Make unique and welcome gifts.  We often look for gifts that we can take to homes we have been invited to.  We would like to present the host and hostess with a unique gift that will be welcomed and used by them.  Sure, a boutique of flowers and a bottle of wine will work as well but the Esinti XL sofa throw with their family name embroidered on it will make a much better gift.  They can also use this personalized gift as a picnic blanket.  
3. Good quality gifts with excellent range.  These are good quality products that are made of the finest 100% cotton.  These great quality gifts are priced well (lovingly, as we like to say).  At this price point, you will be able to provide good quality gifts with the added personalized touch.  There are various selections that are suited for various occasions; Sports, Beach and Picnic Blankets/Throws.
4. Quick turnaround for your event or party.  These high quality towels are sent to an embroidery store in-country.  The typical turnaround time for these towels to be embroidered is usually 5-7 working days. For birthday parties, all we need is a list of names for each coloured towel you have selected for your guests.  
5. Never lose it again!  With your name embroidered on your towel, you can easily identify it as yours and you will be able to locate it even if it is misplaced. 

Glamorous Giving is running its 10th edition on September 12th and 13th.  If you haven’t tagged this on your calendar yet, you need to do so.  Here are my top five reasons by Glamorous Giving is a must-do event for Summer Moments and a must-not-miss-event for you.

1. Top 60 brands under one roof.  Yeah, and great brands too!  We love being surrounded by brands that carry really great high quality products.  Many of these products are not found in high street shops. Being surrounded by these fabulous brands and products means that I get to SHOP and often times, I get first dips before we open the doors; the perks of being a vendor at Glamorous Giving.  I consider myself very fortunate indeed :-)

2. All for a good cause - Singapore Committee for UN Women. As part of the United Nations Entity for Gender Equality and the Empowerment of Women, the Singapore Committee for UN Women works to promote the welfare of women regionally. Involved in programmes designed to halt people trafficking, exploitation and abuse, the Committee is also recognised for its endeavours in promoting girls into tertiary education. Glamorous Giving has successfully supported the Singapore Committee for UN Women for the past six years and will continue to do so for this September’s 10th edition.  We at Summer Moments truly support this cause and we are proud to be associated with supporting the Singapore Committee for UN Women.  Sign up as a member of this fine organization and we will offer you an additional 10% discount off your entire order at the event.  

3. Organized by fabulous brand and owner of Stones That Rock.  Owner Leah Lambert and her jewellery designs ROCK!  Leah is a generous person and talented entrepreneur who started organizing this event to help brands like ours feature our products and clear our stock to prepare for fresh stock twice a year. Anyone who organizes an event like this (think about planning your kids’ birthday party and multiply that by 60 times over) knows that it takes a lot of hard work and dedicated effort to make it work seamlessly.  This is one of the best organized events I have ever participated in.

4. Clearance, clearance, clearance and a chance to restock. All of us who get to participate as a vendor at Glamorous Giving get to clear great quality products at clearance prices.  Summer Moments uses this opportunity twice a year to market great quality products at reduced clearance prices and the ability to stock up on fresh designs and collections for wholesale and retail.  
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5. Savvy shoppers, I say it again - Clearance, clearance, clearance!  Great bargains for high quality products.  Needless to say, when we clear, it is your chance to grab great quality products at bargain prices.  What's there not to love?

See you all at Glamorous Giving | September 12th & 13th | Orchard Parade Hotel, Level 2 | Doors open at 6pm on Wednesday Sept 12th and 10am on Thursday 13th.

Summer is fast approaching.  The school term and Summer holidays are descending upon us.  We are starting to think about (not stress about, I hope) what we need to pack for our holidays.  We are also starting to plan on what we need as gifts for family and friends we will be visiting while on holidays.  It is a busy time no doubt with all that is going around at school and what alls that need to be done as we prepare to leave for our summer holidays.  Spend a few hours with us on Saturday May 19th at these two locations: (1) Hollandse Club (22 Camden Park) and (2) Canadian International School @ Tanjong Katong.  Summer Moments will be there with an attractive line up of beach and sports towels; along with a group of fabulous Singapore based brands. Beach towels are an essential for our family's Summer packing list.  My boys unpack their towels as soon as we get on the plane and  use them as a blanket throughout the flight.  We tote our towels with us everywhere we go and use them for every hiking adventure and beach escapades.  As for gifts for family and friends, they will certainly appreciate a gorgeous towel that they can use this and future Summers.  Add a personal touch by getting their names or initials monogrammed onto the towels.  There's still time to select the color and design; stop by any of our events on Saturday May 19th and place your order with us.  It will take about 7-10 working days for the embroidery work to be complete.  Once they are ready, we will have them dispatched to you via overnight courier delivery service.  Easy as that - Summer essentials packing list is complete.  Now off to your Summer adventures. We can't wait to hear all about it!

Hollandse Club Market
Canadian International School Tanjong Katong campus

I love these photos captured of these soccer moms on pitch sidelines as they model how they use their Esinti sports towels on a hot humid Saturday morning in Singapore.  These sports towels once again show how useful they are.  It helps to cool you down when the sun rays are beating down hard against the top of your head or on your bare shoulders.  I've seen soccer moms use their Esinti sports towels as a cooling tool as soon as their kids come off the pitch; they dip it in cool water and place it on their son's forehead to cool down their body temperature.  Typical of every Turkish towel, the Esinti Sports towel dries quickly; a wet Esinti sports towel can be dried in the sun between matches of 20 minutes.  As soon as a game of 20 minutes is complete, the dry towel can be reused to mop up the sweat of the soccer player.   Thereafter, the towel can be placed on a seat or on the ground to protect the soccer moms' clothing from getting soiled which cheering on the sidelines.  

Esinti Sports towels are sought after by events companies who are hosting sporting events and activities.  These towels can be personalized with the event logo or company logo.  They make good giveaways as they are light weight and will prove easy for traveling visitors to pack in their suitcase.   My clients have found that these towels are well appreciated and well used by all who receive them as giveaways.  You will find that these towels can be used in any weather.  A few of my customers use them even during the winter months in Canada as hand towels in their bathrooms.  Since these towels dry so quickly, it sure beats using a cold damp towel when it's so cold outside!  My customers love the wide selection I offer and they add a lovely splash of color to their decor.  

This week has been all about customizing towels for events.  It started out with an order of 50 towels for a client's mom's 75th birthday party.  She wanted everyone to benefit from using the Esinti beach towels and wanted it embroidered with her mom's birthday occasion.  Within the next day, I received an order for personalized monogram towels for a girl's birthday party.  Two days later, we received an order for 3,000 Esinti Sports towels as a giveaway at an upcoming event.  These 3,000 pieces of Esinti Sports turkish towels will have the event logo embroidered on them and presented to every attendee.  Turkish towels are a great option as gifts since they would be well received.  They would be even more appreciated if these towels have the monogram of the person's name or initials.

How many of us receive corporate gifts that we chuck in the corner when we return to our office?  Think about all that waste of money and effort that went into sourcing and preparing that corporate gift.  The entire purpose of a corporate branded gift is for the organization to remain top of mind for the target audience.  Hence, corporations and event companies struggle to find giveaways and corporate gifts that their valued customers will use again and again.  Granted if you provided a very expensive Mont Blanc rollerball pen to your customers, the chances are higher that that pen will be used and not chucked in a corner of their office.  How many of us have such big budgets nowadays to expend on corporate branded gifts like these?  A branded towel - beach or sports towel is something that fits many budgets and is something that you customers and guests will enjoy using.  Hence, you remain top of mind - mission accomplished :-)

I love attending fairs and meeting my customers and users of my products.  It is so heartwarming to meet many of my customers who tell me they love using their Turkish towels.  I also like to understand how they use them.  The Esinti Sports towel often brings out the creativity in many of my customers.  Let me tell you how I use them.  I have them scattered around the home - bathroom, kitchen and linen closets.  In my bathroom, I use them to turban wrap my hair after a shower.  It traps all the moisture on my head and I don't even have to towel dry my hair -- saves effort :-)  At the same time, I don't have a heavy towel dragging my head down as I go about getting changed and applying make-up.  The Esinti Sports towel is so comfortably set as a turban wrap, I often go about the house with it still on hours after my shower - good thing they come in lovely attractive colors!  When I finally remove the towel which is slightly damp from all that moisture, I place it on my towel rack, it dries within an hour and I then use it as a hand towel.  In the kitchen, I use it to dry my dishes.  I remove an Esinti Sports towel from the linen closet each time before I visit the gym.  That way, I feel comfortable placing my own towel against my face knowing that it was cleaned well.  The Esinti Sports towel is so light, it feels weightless around my neck as I run on the thread mill in the gym.  Back to the fairs... here's what others have told me they do with their Esinti Sports towels and why they love it so much.
- Place them in the freezer, take them out after a very sweaty day out and place them around their necks to cool down.
- Wrap them around a cold bottle of wine as it looks great and it absorbs the condensation while you are at a BBQ.
- Personalise them with a company logo or individual names and give them away as door gifts at parties or at company events.  (NB: We offer wholesale prices - contact us at info@summer-moments.com)
- Use them at kids' sports activities to soak up sweat.
- Store in the car for use when the windscreen fogs up.
- Tote around in your bag and use to dry up after getting drenched in a sudden downpour.
- Place over yoga mats.
- Place them over seats that don't look too clean before you sit on them.

Please share all the ways you use the Esinti Sports towels.  We would love to hear from you!

It is that time of the year again when our kids are giddy with excitement on the prospect of going away on a school planned trip.  The school provides you with a packing list while at the same time warns that the packed bag that the children bring with them needs to be manageable for them to lug around while on the trip.  So... they need lots but it all needs to get into a small bag.  What an easy task, right? The agony typically starts the night before when we start to help our kids prepare for their trip.  Our kids are trembling with excitement while our nerves are fraught with tension and apprehension; we battle with anticipated feelings of missing them and practicality as we guide them into making the right choices in selecting the items to pack for their trip.  Now... how do we fit everything in the suitably-sized luggage / carrier for their school trip? One of the items on the list is a towel.  Well, that's great information.  After all, we understand that our kids will need a towel for their baths which can also double up as a...
(1) sarong for changing out of their swimmers,
(2) pillow if they are sleeping in tents
(3) bed throw over cots
(4) blanket on their journey

A towel is definitely useful.  Is there space for one?  These illustrations show the thought process that went into packing a towel for my Grade 2's trip to Malaysia.  We had space in his carrier for his turkish towel as it was light weight and packed compactly.  This super soft and quick dry towel fulfills all the functionalities outlined above and it completed our check list of items to pack.  One happy camper off to his school trip with a well packed bag that was easy to tote.  He even managed to squeeze in a pack of Uno cards!

P.S. When he returned from his trip, his towel was dry and did not have any sand residue on it.  Luckily it looked used or I would have had to check if my son took any showers while he was away!

The Glamorous Giving event is organized by Leah Lambert, owner of Stones That Rock.  Held bi-annually, Glamorous Giving has become one of the most anticipated sales events in Singapore.  Leah organizes Glamorous Giving as part of their ongoing commitment to woman's causes and held in support of the Singapore committee for UN Woman.  Glamorous Giving is truly a local initiative, which supports small businesses an gives back to the community.  

Glamorous Giving has successfully supported the Singapore Committee for UN Women for the past six years and Summer Moments has been part of every edition of the Glamorous Giving Fashion and Homewares Clearance Sale.  Once again, we are very proud to be at this 9th edition of Glamorous Giving which takes place on February 21st (Wednesday), 6-9pm and February 22nd (Thursday), 10am - 7pm at the Ballroom of the Orchard Parade Hotel.   Please come support us at this edition of Glamorous Giving.  Fabulous savings expected by an impressive line up of outstanding brands.  

Summer Moments has never disappointed you at this event.  We will continue to provide massive discounts on our Turkish towels / peshtemals collections - RAY Collection, BAY Stone, BAY Terry, Chevys, Brights, Mediterraneans (specific colors).  The Esinti Sports (110cm by 65cm) lightweight  dry quick towels are priced to go.  Do come early to avoid disappointment on your choice of colors.  We sold out on favorites at the last edition of Glamorous Giving within the first morning!

Do mention this blog post to receive an additional 10% off your total order.  

Thank you for your continued support!

Road trips can be fun and tiring at the same time.  While on our recent travel in Inle Lake, Myanmar, we found ourselves on a 1.5 hour road trip from our hotel to the airport.  We were traveling from Heho Airport to Yangon on a morning flight.  As a result, we had to leave the airport early in the morning.  Our boys were roused from their comfortable hotel beds early in the morning and bundled into the hotel car which would be our transport to the airport.  Needless to say, it took a mere five minutes on the road before they found comfortable positions and were fast asleep.  The air-conditioning in the Toyota Alphard was blowing hard and it was a little too dusty outside for us to turn off the air-conditioning and wind the windows down.  Instead I pulled out my trusty Turkish towel and placed it over my sleeping boys as a blanket.  My boys continued to enjoy their slumber during our 1.5 hour ride to Heho Airport.  

We continued on our travel from Yangon to Inle Lake.  Nile Lake is the second largest lake in Myanmar and located in the township of Taunggyi District of Shan state.  We stayed at the Novotel Hotel which is located right on the lake.  When we arrived at Inle Lake, it was clouded over with a temperature of 14C. I was forewarned that it would be rather chilly at Inle Lake especially when the boat races across the water.  Our Turkish towels came in handy as we started to wrap our necks with our towels to keep ourselves warm and cosy.  As Turkish towels are made of 100% cotton, they were comfortable and soft and great as neck warmers.  The makeshift neck warmers helped to protect us from the biting wind and we were comfortable enough to truly enjoy the ride as our boat man took us to Indein Pagoda (must see!) and various villages thriving on the lake.  The sun emerged during the day and our towels were used as sarong wraps to cover up certain areas of our bodies as we visited the pagodas and monasteries.  We decided to stay out on the lake to experience a sunset that Inle Lake is well renowned for.  We were not disappointed but rewarded with a gorgeous sunset over the Inle Lake.  As soon as the sun went down, the temperature dropped and it started feeling like it was 15C.  Lucky for us, we had our Turkish towels and we pulled them out to use as blankets and neck warmers.  We had such a fun time at Inle Lake.